Moncler shop (SoHo, New York, USA)

Moncler renews itself in New York, with the important relocation of the SoHo flagship store. Pilotis Retail, supported Moncler Design Department and its historic creative partner Gilles & Boissier in all the design phases, then taking care of project management during the renovation of the Boutique.
With a sales area of approximately 600 square meters, spread over two floors, the new Moncler flagship store offers the Moncler Genius and Moncler men's, women's, children' and accessories lines.
The heritage of the Moncler world is revisited with a contemporary language and attentive to its "genius loci".
The rooms are in fact strongly characterized - on the walls and on the ceiling - by brick elements that recall the typical atmosphere of the famous New York district.
Metropolitan black dominates, contrasting with white marble and metal and stone furnishings.
The vertical connection between the floors is of great impact, strongly embellished by walls in burnt wood paneling dominated by the staircase in rough iron and marble, an element of great architectural impact.


SoHo, New York, USA




design development
project management
site management


Gilles & Boissier - concept & design




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